Most Popular Instagram Accounts in 2024

Instagram is a platform to share photos and videos from a phone. It is similar to other social media apps like Facebook or Twitter. Users can create accounts and have a feed. There, they see what others share about their lives. They will only see it if they have followers. The most important things here is to share and view others’ videos and photos. Some actions they can take are likes, tags, and own texts. Profiles can be private or public. In this guide, you will read about the public media of famous persons. These celebrities have the top Instagram accounts. These accounts have a significant number of likes. So, they have a lot of online acceptance.

These famous influencers post a long list of best images of their private and public lives. That is, there are pictures of them with their family and friends. Some other times, they post videos with trailers about their new movies. In this review, we will describe a list of the best Instagram accounts of 2024.

11 Top Instagram Accounts in 2024

Online media has taken over our lives. All of us have accounts today. Be it on Twitter, Pinterest, Facebook Instagram or others. Every day, users carry out basic tasks on these apps. They look for news, recipes, data about places, maps, and visuals in general. The best Instagram accounts give users what they need. If you want to know who are the most-followed Instagrammers of 2024, read on!

#1 Instagram: a New Social Influencer

Account Name:

@instagram

Total Followers:

328 million

Specialization:

Social Media

Country:

USA

Total Follows:

227

Total Posts:

6 200

One of the top Instagram accounts is the app itself. They do not need a coach to teach them how to be fun. The audience is keen on their images! What they do is simple. They look for the most visited posts, curate them and repost them. Instagram, different from Twitter, only allows visual content. Short captions can be written below them. But, managers did not build it for verbal communication.

By posting great visual content, they motivate users to do the same. This way, a big list of men and women (and brands) spend a lot of time and effort to attract views. They try to take the perfect image. So, they will reflect interesting parts of their lives. Some examples of these posts are photos of animals. Public in general love pets, so dogs, cats, and hedgehogs are very followed. Bodybuilding is also a popular niche. Today, Instagrammers are leading healthier lifestyles.



This platform uses their page to show their new features. For example, when they launched stories, they shared a video on how to apply them. Apart from that, they promote what others are doing. For example, they feature the most famous persons, holiday destinations, TV news, and other things. They never focus on posting ads or sponsored photos. Instead, they focus on telling the best story they can. The captions they write for their list of images are interesting and catchy. This makes people follow them because they are interested in their content.

#2 Cristiano Ronaldo: Catchy Figure

Account Name:

@cristiano

Total Followers:

199 million

Special area:

Footballer

Country:

Portugal

Total Follows:

435

Total Posts:

2 748

Ronaldo is one of the top football players in the world. He is not only well-known in Portugal. But, international football fans adore him. He has a very interesting personal style, and he shows it in the networks. His Facebook page is popular, and so is the Instagram one. This man was born in Portugal. His nice play made him famous all over the world.

Now, users follow everything he uploads. Different from his other networks, this space is more personal. His selfies are the protagonists. His most recent content is varied. During this period, he posted action images and selfies without a shirt. Some sponsored posts also feature him with suit and tie.



His space features his underwear brand with many attractive images. He uses his face and body to advertise it. Apart from this, he likes posting new content with his family. Be it in Facebook or this app. His audience love to cheer Cristiano’s son. He is very like his father. His holidays in Dubai also attract a massive number of likes. He gets more views every year. This is a man who sure knows how to manipulate the masses!

#3 Ariana Grande: Beautiful and Talented

Account Name:

@arianagrande

Total Followers:

171 million

Special area:

Singer

Country:

USA

Total Follows:

998

Total Posts:

4 481

Ariana Grande is an American well-known singer and actress. Her origins are Italian. She started her career when she was only 15. She played in musicals and tv series as well. Today, she is also a voice actress for cartoon movies. She also likes donating to charity. She raised almost $500,000 for children in need. She has sung with her brother to raise money for kids in Africa, for example. About her personal life, she has dated some actors and singers, like Mac Miller and Pete Davidson. However, they broke up recently. Today, she is single. Her account shows Ariana with friends when she was young and today. These days, she likes going out with them at night. She shows herself as a real person, a normal young woman and the public is fond of that.



In her Instagram account, she promotes her career. To do this, she shares deleted scenes and bloopers of her series and movies. There are also memories of her past jobs. And videos of her as a child! Followers enjoy her new selfies, and they comment them a lot. On the personal side, she also likes sharing the places she visits during her free time. For example, for her best holidays, she went to London. Her pets are famous too. She shares on a regular basis the funny things they do. Her friends have always been there for her.

#4 Dwayne Johnson: The Solid & Famous Rock

Account Name:

@therock

Total Followers:

169 million

Special Area:

Actor

Country:

USA

Total Follows:

346

Total Posts:

4 746

Douglas Johnson is an actor and producer in the cinema industry. The public knows him as The Rock. Apart from an actor, he is also a wrestler. In college, he played football for his team in Miami. In the 90s, he began his career as a wrestler. Many members of his family were wrestlers, too. He is American and Canadian. He started acting in The Scorpion King, 17 years ago. He is also famous because he played Luke Hobbs in the movie The Fast and the Furious. Now, he produces of The Hero, a reality tv program. He is very influential. 5 years ago, Forbes named him as an influential celebrity in the world. In 2016, he got one of the best wages as an actor.



In his account, The Rock promotes his charity foundation. He founded it in 2006 and tried to help sick children. He likes showing his body in his account. This indicates that he is a proud wrestler. His selfies are very followed as well. His Instagram account also features his training. He likes traveling, winning awards and showing those to his fans. Finally, his professional life is crucial for him. He shares photos related to his program. These trailers engage his followers very much. He has one of the top Instagram accounts.

#5 Selena Gomez: Sings for Everybody

Account Name:

@selenagomez

Total Followers:

166 million

Special Area:

Singer

Country:

USA

Total Follows:

98

Total Posts:

1 577

Selena Gomez is an American singer. She started her career when she was almost a baby. She has acted in a list of series. Barney and Friends was her first job. There, she met other stars like Demi Lovato. She also works as a singer today. When she was 16, Selena decided she wanted to be a singer. Then, Hollywood Records hired her, and she became a star.

Today, she has got the number one in the top Instagram accounts. 10 years ago, she also became a producer. First, she acted in her movies. Then, she got the rights to film 13 reasons why. This series achieved major audiences. Some famous singers she looks up to are Bruno Mars and Beyoncé. Her most important romantic relation was Justin Bieber. They dated for many years until they broke up. Sadly, last year he married somebody else. She’s such a popular girl and artist that she is one of the leading influencers of 2023. She adores music and users can perceive this in her accounts.



In conclusion, the list of her online spaces is very followed. Selena has the fresh image of an ordinary young woman. She has had some health problems in the last years. So, sometimes she retires from the public sphere. Even so, she remains a loved celebrity. Her follower base is loyal and fierce. Romantic selfies appear a lot in her feed, though now she is single. The images of her eating a hot dog after a performance are also very commented. Her peers on some occasions were mean to her. Yet, she replied with a pleasant attitude and remained a star.

#6 Kylie Jenner: Powerful Family

Account Name:

@kyliejenner

Total Followers:

159 million

Special area:

reality television personality

Country:

USA

Total Follows:

138

Total Post:

6 283

This woman also comes from a famous family. She is a young American woman. She got famous because of a TV program. Today, she is a model and popular on social media. She is also the owner of Kylie Cosmetics. Thanks to this, she has next to a billion dollars today. She has a good relationship with her sisters. For example, she likes working with Kendall. Together, they created the brand “Kendall & Her.” She also made money with a mobile app. Last year, this app became number one. She is one of the top Instagram influencers. Her viewers enjoy seeing her everyday life. She loves going out with her partner and their daughter. Another example is the things her daughter learns to do, and she proves online. She’s cute, and her audience adores her.



He accounts are focused on her career. She shows her makeup products all she can. For example, her face appears next to her lipsticks, creams, perfumes. She also leads an active social style. Instagram depicts her having fun with friends and going out. She tries to combine all the colors. For example, her hair, nails, and clothes are pink. Her daughter is also the central element in this space. Her follower base loves her! This woman is a lovely model, and her fashion is liked by many. She is also fond of her family, and we can see that online. She shares photos, for example, with her sister Kim.

#7 Kim Kardashian: Millionaire and Popular

Account Name:

@kimkardashian

Total Followers:

157 million

Special Area:

reality television personality

Country:

USA

Total Follows:

15

Total Post:

4 987

Kimberly Kardashian came from reality television. She became famous because of her family program. She is married to the star Kanye West. She began to be famous because she was Paris’ Hilton friend. After a sex tape in 2007, she became a celebrity. In that same year, her family had a reality show on channel E! Her private sphere soon got public.

As of 2010, her social media accounts were influential. She is very followed on Twitter and also on this platform. She shows many products, like her make-up and clothes. She also has a mobile game. Her romantic life is well known too. Especially since they got married in 2014. Today, she’s an icon of pop culture. She has a fortune of more than $50 million, and she shows it in her account.



This woman is a fashion icon on the Internet. She puts on Instagram pictures of her using skin care products. Of course, these are her creams and make-up. Sponsored posts are typical for her. For example, there are photos of her fit body and beautiful face. In those same photos, she promotes smoothies that help her be thin and healthy. Her wealthy home decorations are also very liked. Her family things are online as well. Kanye West and her cute children are protagonists in her account. Pictures in parties with her friends, like Paris Hilton, are typical. She uploads 2 or even 3 times a day

#8 Lionel Messi: Footballer & Family Man

Account Name:

@leomessi

Total Followers:

141 million

Special Area:

Footballer

Country:

Argentina

Total Follows:

227

Total Post:

557

Despite being from Argentina, Messi is known for his strong football skills with the Futbol Club Barcelona. That said, he also plays for the Argentina national team. His favored position is forward and he has also served as captain. At 32 years old and only 5'7" (1.70m), Messi is not the most physically-intimidating football player out there. Still, he is one of the most accomplished, earning various FIFA Player of the Year Awards.

Messi has a career total of 49 goals in competitive play, with 2005 and 2016 being pivotal years (he scored 11 and 8, respectively). His Instagram account is filled mostly with highlights from his football career, although he also shows off his beautiful family. Together with his wife, Antonella Roccuzzo, he has three young sons: Thiago, Mateo, and Ciro. Also, he uses his social media platforms to share his philanthropic work. For instance, he does work with UNICEF and serves as a goodwill ambassador. He also has his own organization, the Leo Messi Foundation, which supports access to healthcare, education, and sport for children.




As with most athletes, Messi's IG page isn't void of endorsements and sponsorships. He promotes his Leo Messi Store, as well as brands like Adidas and Pepsi. According to Forbes, Messi was the second-highest-paid athlete from endorsements from 2015-2016. He was surpassed only by Cristiano Ronaldo.

#9 Beyoncé: Popular Exotic Beauty

Account Name:

@beyonce

Total Followers:

138 million

Special Area:

Singer

Country:

USA

Total Follows:

0

Total Post:

1 863

Beyoncé is an American musician. She started singing when she was very young. She joined the band Destiny’s Child. Her father helped her become the lead singer. This was one of the most successful music groups of the decade. After that, she started her career as a solo singer. In 2003, they started selling her album Dangerously in Love. It was a hit! It earned many awards and became famous all over the world. In the personal sphere, she was dating Jay-Z in 2002. They even recorded a music video together. After many years trying to have children, they succeeded. In 2017, Beyoncé had twins. She showed it on Instagram and got millions of likes. She explains she is happy in her account.



All in all, her selfies are very popular. Beyoncé likes showing her makeup and clothes to her audience. Today, she is in an “Indian” mood. Most of her pictures are related to the Indian culture. She even posts videos with Indian songs. Her singing is very followed, too. Jay-Z has made many duets with her. These are successful in social media. In her space, users can find memories with her children and partner. There is also a cute photo with her mother. But, she doesn’t post pictures with her children often. She wants to protect them from fame.

#10 Neymar: Beloved Footballer

Account Name:

@neymarjr

Total Followers:

132 million

Special area:

Footballer

Country:

Brazil

Total Follows:

1 151

Total Post:

4 647

Neymar is a footballer who comes from Brazil. He has been playing for the Brazil national team and Saint-Germain for many years. He has a great skill for the sport. Many critics think he is the best player in the globe. On the personal side, he has a son with his ex-partner, Carolina Dantas. He also loves his sister, Rafaella. He shares tattoos of each other on their bodies.

Regarding his religion, he has the Christian faith. He likes wearing clothes that depict that he believes in God. Every year, he gives money to the church. Kaká is his model to follow both in sport and religion. Neymar likes playing football for charity. On a yearly basis, he organizes a match with other men to help families who live in poverty. He is so generous that fans all over the globe adore him. His fans cheer for him with comments and emojis on his accounts.



This page proves his passion for football. He loves this sport. It is a crucial part of his life, so his Instagram is all over this sport. On the personal side, here are pictures of him having fun as well. For example, he is riding his bike, walking on the beach, spending time with friends. Fans are keen on photos of Neymar with his son at the pool. Besides, he loves his mother, and he posts pictures with her on a regular basis. He is a Christian, and he prays to the Lord in several posts. One example is Christmas photos.

#11 Taylor Swift: Country Music That Reaches Hearts

Account Name:

@taylorswift

Total Followers:

125 million

Special Area:

Singer

Country:

USA

Total Follows:

0

Total Post:

420

Taylor Swift is a young American singer. Her public knows her because she writes songs about her personal life. From an early age, she liked country music. When she was 16, her family moved to Nashville to help her get her dream. She was the first girl of that age ever to sign a contract to record music.

In the 2000s, her songs were a hit. Most of the weeks, they were on the chart. She is a wealthy person, and she tried to help others. For example, she donates to victims of disasters in her city. Also, she gives money to the Red Cross to aid the ones victims of floods. On the romantic side, she dated many famous men. For example, Joe Jonas, a singer or Chris Martin, also from the music world. These men seem to inspire her music.



All in all, she’s a public figure with many online accounts. The Instagram one is top. There, her pets are the protagonists. She has a cute cat, and she shows him often. This singer also leads an active style with friends. She likes going to clubs and playing board games with them. Her singing is popular, too. Her follower base is keen on the pictures of stadiums with hundreds of her fans. Also, her space proves she has nice links to other famous figures. Today, she posts many promotional images of her tours. She also uploads many selfies. Her charisma makes people love her!

Top Instagram Accounts We’ve Reviewed…

FAQ Section

Which Top Instagram Accounts Have Most Followers?

Apart from these celebrities, there are other accounts with plenty of likes. National Geo is one of the top ones. They have great photographers. So, their photos of landscapes are incredible. Nike is also well-known on Instagram. They try to inspire sports people so they work as hard as they can. Videos aimed at inspiration, then. It also shares news about fitness.

Real Madrid, the football team, is another loved one. They have to keep their big fan base updated. They give data about their team’s every day. For example, this space has proof of the team training before a match. 9GAG is another leading influencer. Most of their content is memes, jokes and funny videos for people to laugh at them. It focuses on humor, and everybody loves a good laugh! He did not produce anything new due to anxiety attacks.

Who is the Most Followed Person on Instagram?

It is not just one person: there are many! Most of them are singers, like Selena Gomez and Taylor Swift. Others became famous because of TV programs, like Kim Kardashian and her sister. There are more famous people on Instagram that do not appear in this review. For example, Lionel Messi. He is a top football player with millions of followers in this platform. Another of the most followed accounts is The Ellen Show. This one stands for Ellen DeGeneres, a very famous TV presenter. Her humorous style makes her a beloved influencer!

Who Are the Most Followed Influencers on Instagram?

We have reviewed the most followed Instagram accounts. Most of them are young artists. They got famous when they were very young. Some examples are Justin Bieber, Taylor Swift, and Selena Gomez. Audiences started to like them as they grew up. Because of their careers as singers, yes. But also because of their private lives and issues.

Some others were well-known after a tv program, like the Jenners. They have a lot of money and users enjoy seeing what they do. But, the person who is very popular on this platform is a football player. Cristiano Ronaldo is handsome, wealthy and talented. With these perks, he passed Selena Gomez in popularity. This young woman had been the queen of this app until last year.

Is it Useful to Know the 10 Most Popular Instagram Accounts?

Instagram is the leading social media app today. By uploading visual content, persons and brands can connect with the masses. If they are good at motivating people, they are sure to succeed. Top persons like to announce things about their careers. But it is their private lives what the audience is keen on.

The Final Word

Ordinary users do not post every day. They like to keep their privacy. These stars have other strategies. They upload things twice a day and earn money from that. Influencers have learned how to win their public’s hearts. Even if it appeared only in 2010, this app is crowded today. There are no verbal fights. Users focus on sharing art, and beautiful visuals. Cheers for them!

Linda Andress

Linda’s passion is turning ideas into a successful copy. She has worked for more than eight years in the publishing industry, providing unique and varied writings. She has experience in successfully implementing PR strategies and organization, including events and meetings (congresses, industry symposiums, and training workshops). When she’s not working, she’s reading (probably 3-4 books at a time), shopping for hours in bookstores and comic book stores, playing video games or volleyball, or spending time with her family, including her two dogs, Mickey and Pete.