Table of Contents
What We Did to Find the Best
Writing down a guide useful for digital nomads is never a simple activity. We know a lot about social media management. So much, that we also understand how important it is to find the right software to work like a pro. In our efforts to improve freelancers’ lives, we started taking a look at all the alternatives that a person can find online. They are many. And sometimes, they look as if they have the same packages. So, one of the first tasks was to discover what features made these companies original. What do they offer that the rest cannot?
To include these in our list, the most important thing we saw was client satisfaction. No reputable brand would allow their bad name to be spread everywhere. Also, how accessible their dashboard is and if they require a high investment, to begin with. Below, readers can find the numbers we gauged to come up with the ranking.
Metrics We Estimated:
- Features Score (how many networks it allows and their benefits) – 0-10 score
- Ease of Use Score (how simple their feed is) – 0-10
- Price Score (costs, the way how they get money) – 0-10
- Support Score (how many ways of contact the team has) – 0-10
- Trust Score (good and bad reviews) – 0-10
All in all, what we did was hard work. To truly grasp the quality of each tool, we bought each app. Or we went for their free trial. Also, we considered the reviews we could find online about them. Both good and bad reviews about the company, as long as they were honest. Readers can find all their specs in the writing of each app below. Besides, there is extra info like customer support rate and more.
1. Facebook Pages Manager: Manage Followers and Page Activity
This is one affordable management option! This is a free tool that businesses need to take advantage of. It works on Facebook and Instagram, the most popular social networks. Plus, it’s a mobile app with easy controls and organized features. App managers can check activity on 50 pages at one time. This keeps things consistent and updated. Managers can interact with their audience through messages and posts.
PROS:
- Scheduled Posts
- Tracks Audiences
- A/B Testing
- Creates Events
- Posts in Different Languages
CONS:
- Manages Content
- Multi-User Editing
The app works on Android and Apple devices with all its functions. Analytics track performance, engagement. Clients can see paid ad suggestions, too. These help with targeting specific audiences. It's for Facebook and Instagram. The plan is free to try!
2. Hootsuite: Manage Everything in One Place
Over 16 million people utilize this software. It manages profiles from different networks in one place. It schedules posts in advance and has a useful calendar feature. Teams can use it to keep track of comments, likes, and shares on their content, too. It is great for teams of all sizes and works on all the major social platforms.
PROS:
- Tracks Customer Behavior
- Customer Targeting
- Keyword Tool
- Multi-User Editing
- Analytics
CONS:
- Influencer Tracking
- Audience Grouping
Its app lets managers read reports and data on the go. The analytics do most of the work, so teams don't have to. They can have time to create effective marketing strategies. The teams at VISA and Penn Mutual utilize Hootsuite for their operations. It's on Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube. Users can try it free or pay $19 for a month plan. Payments include credit cards and PayPal.
3. Zoho Social: A Beginner's Best Friend
Even people who are new to social media can take advantage of it. This software is great for beginners because it walks them through each process. Everything is easy to read, and it has plenty of tools. One cool feature is that it can predict the best times for posting. This helps with planning posts on the calendar. It has a keyword filter that can suggest popular buzzwords. This ensures that audiences will notice.
PROS:
- Automatic Publishing
- Tracks Customer Behavior
- Customer Targeting
- Keyword Filters
- Brand Tracking
CONS:
- Size Limit for Uploads
- No Scheduling Tool Without Plan
Teams can utilize the platform to see the data and numbers at all times. It is simple to use, and it comes at a reasonable price. It's for Facebook, Instagram, LinkedIn, and Twitter. It has a free trial and a plan for $10 a month. Payments include credit cards and PayPal.
4. Buffer: Powerful Scheduling and Endless Content
Over 80,000 customers use this. Some big customers are Microsoft, Shopify, and Trello. It gets its name because it can suggest content and schedule everything. Its RSS feed makes it simple to share online. Create a sales or design strategy and put it in the system. The software finds the best times to post and saves time and effort.
PROS:
- Automatic Publishing
- Manages Content
- Analytics
- Good for Teams
- RSS Feed
CONS:
- Tracks Customer Behavior
- Basic Analytics
A lot of these cool features are available on a trial that costs nothing. That way, people can see if they like before they buy. The subscription price is $15 and one of the cheapest. Payments include bank transfers and credit cards. It's for Facebook, Instagram, Pinterest, and Twitter.
5. Sprout Social: Simplified Tools for Growing Online
Many big brands utilize this software because it manages everything. Organized data presents all the analytics teams need to see at a glance. Employees can talk to each other anytime on desktop or mobile. Sprout Social is good at many things. One of those is publishing posts. It works on five social channels and makes any changes it needs. People don’t have to guess and share posts at random times. They can design things they know people will like.
PROS:
- Scheduled Posts
- Multi-User Editing
- Influencer and Trend Tracking
- Analytics
- Good for Teams
CONS:
- Audience Segmentation
- A/B Testing
They can create a blog or a sales chart, and it will be good. The program does most of the work. Over 25,000 people utilize it every day, so they must be doing something right! It's on Facebook, Instagram, LinkedIn, Pinterest and Twitter. It has a free trial and a plan for $99 a month. Payments include credit cards and PayPal.
1. Agile CRM: All-in-One Software for Large Businesses
This tool focuses on customers and how to talk to them. Brands can build trust and loyalty that brings sales. It has management features and a useful click-and-drag function. It has a marketing funnel system that can manage the company, too. It collects information on different social media users to make a plan. This keeps sales and marketing strategies up to date and at the top of search results. Plus, it tracks keywords and conversions for the company.
PROS:
- Gives Competitor Data
- Researches Data Influences
- Keywords, Conversions & Goals
- Marketing Funnel Management
- Customer Service Data
CONS:
- Doesn't Score Leads
- No Mobile App
It provides details on competitors! For that reason, Indeed and Fidelity Bank use it. It's on Facebook, LinkedIn, and Twitter. It has a free trial and plans for $8.99 a month. Payments include credit cards and PayPal.
2. SEMrush: Manage Detailed Campaigns
This is the perfect option for managing campaigns and doing market research. It's the best of both worlds. It has four main features: keywords, projects, reports, and website. Each one has its fair share of impressive functions. Clients can read audits and compare their reports to competitors. This helps with developing the best solutions and strategies for engagement online. SEMrush was an SEO tool until it branched out into a full-service software.
PROS:
- Tracks User Actions
- Manages Content
- Tracks Keywords
- Social Media Data
- Backlinks
CONS:
- A/B Testing
- Targeting
Its advanced data intelligence drives web traffic to three million users. Users can choose the subscription plan that is right for them. It's suitable for start-ups and enterprises. It's on Facebook, Instagram, Twitter, and YouTube. It has a free trial and plans cost $99.95 a month. Payments include bank transfers, credit cards, and PayPal.
3. Bitrix24: Powerful Team Tools, Simplified Marketing
This is a top pick for organized teamwork. It is the number one tool for social media teams. Over a million people use it every day. The dashboard features calendars, planning features, and reports. It works with a sales funnel manager to operate marketing strategies. File sharing and automation make for smooth operations. This works with documents, downloads, videos, and images. The software may be on two platforms, but they're the most popular ones.
PROS:
- Workflow Manager
- CRM Reports
- Sales Funnel Management
- File Sharing
CONS:
- Limited Social Media
- Difficult to Learn
Plus, people like the cloud version. Customers can learn other tips and tricks on the website's seminars, too. They give the latest sales advice. Bitrix24 is for Facebook and Instagram. It's free to try and costs $35 a month. Users can pay with bank transfers, credit cards or PayPal.
4. Missinglettr: A Blog's Best Friend
PROS:
- Analytics
- Automatic Drip Publishing
- Content Manager
- Multi-Language Processing
CONS:
- Customer Targeting
- Keyword Filters
All these things bring increased engagement and web traffic, too. It's a great choice for blogs or websites. The platform recommends different templates and themes to keep things looking fresh. It's for Facebook, LinkedIn, Pinterest and Twitter. Users can try it free or buy a plan for $27 a month. It takes credit card payments.
5. SocialPilot: Make Your Brand Stand Out
This software is true to its name and can "pilot" a brand's marketing strategy. It takes care of every aspect of the social network experience. Clients can see their posts, any scheduled content and images all in one place. It is available on desktop and smartphones so teams can connect all the time. A unique feature lets users give their URLs nicknames. It provides sales reports, performance predictions, and an RSS feed. For businesses that manage many campaigns at one time, this is the right tool.
PROS:
- Manages Leads
- Analytics
- Tracks Customer Behavior
- Creates Multiple Campaigns
CONS:
- Content Management
- Email Marketing
They can share 100 posts at one time and automate each one. Over 85,000 people use it, including the teams behind huge stores. For example, Samsung, Vodafone, and Amazon use SocialPilot. It's for Facebook, LinkedIn, Pinterest and Twitter. It has a free trial and plans at $100 per month. Users can pay with credit cards and PayPal.
Top 10 Best Social Media Software (Price & Options)
| Service Name |
Ratings From 0-5 |
Starting Price $ / mo |
Trust Score From 0-10 |
Free Version Yes / No |
Free Trial Amount of Days |
|---|---|---|---|---|---|
| 1. Agile CRM | 4.7/5 | $8.99/mo | 10/10 | Yes | Yes |
| 2. Facebook Pages Manager | 4.7/5 | Free | 10/10 | Yes | Yes |
| 3. Hootsuite | 4.6/5 | $19/mo | 9/10 | Yes | 30 days |
| 4. Zoho Social | 4.6/5 | $10/mo | 9/10 | No | 15 days |
| 5. Buffer | 4.5/5 | $15/mo | 9/10 | Yes | 7 days |
| 6. Sprout Social | 4.5/5 | $99/mo | 10/10 | No | 30 days |
| 7. SEMrush | 4.4/5 | $99.95/mo | 10/10 | Yes | 7 days |
| 8. Bitrix24 | 4.3/5 | $19/mo | 8/10 | Yes | 30 days |
| 9. Missinglettr | 4.2/5 | $9/mo | 8/10 | No | 30 days |
| 10. SocialPilot | 4.0/5 | $25/mo | 8/10 | No | 14 days |
What is Social Media Software?
Social media software makes the process automatic. These are the things that employees don’t have to bother with anymore. They can spend their hours doing other tasks. The software can do everything that a manager or employee could do. The difference is that it does it better. It can manage sales campaigns, track sales, and schedule posts. Some platforms can predict the best times to post online. It’s easy to get started with a free trial. Plus, it doesn’t matter what size a company is. Big and small teams can use it and improve their products. They can have a popular profile in no time. It’s a tool that is good for workers and customers. Workers don’t feel stressed out, and customers feel interested.
Is Social Media Important?
Yes! Life circles around social media every day. Millions of people use it every single day for thousands of tasks. They connect with friends, family, and businesses. They shop online, get information and news and share it. Companies use it to communicate with people in different countries. People can share photos and videos and of what they bought. Workers can give better customer support and answer questions online. Or, they can work with famous people on social media. The features are endless! Social media is essential for all businesses. It leads to talking, learning, sharing and engagement — all that leads to selling and making money.
What is Social Media Management Software?
It helps businesses be in charge of their online profiles. The software works on the big networks that people use every single day. It’s simple for teams to do tasks and find solutions to problems. It makes talking to customers natural and fun. They can use different tools to do research and recover data, too. Companies can use it to study their customers.
They can talk to the people who buy their products and hear their opinions. That information helps them bring new clients to them. Or, they can see what their rivals are doing. The software does the work that an employee does, but better and faster. It uses schedules, calendars and analytics to get the job done.
What is Social Media Marketing Software?
It focuses on bringing brands to people online. It can make a good impression without doing a lot of work. It helps brands talk to real people and sell their products. People notice stores that have an excellent social media platform! The Internet is busy, and lots of brands want attention. A marketing program shows essential information that can help. Workers can see what people like and don’t like.
They need to pay attention to this so they can sell and get attention. They can use programs to find keywords, research, and patterns. They can study popular profiles and the images on it. The program finds this information, so workers don’t have to. Instead, they get to work on finishing projects. It’s a worry-free way to rise to the top!
What is the Best Social Media Management Software?
Everyone wants to know! The answer is different for each person and company. Small teams need something else. Big organizations have other goals. This is why the answer isn’t the same for everyone. Teams need to ask some questions to find the best software for them. What are the goals? What social media do they use? Who is the target audience? People can explore the programs and consider the good and the bad. Each one is different, so it’s important to take it slow. The right one is out there! Some are good for images and video, and some are good for blogs. Some have great analytics and prices. It is a lot to remember, but it’s worth it.
A good one for small teams is Hootsuite or MissingLettr. They give plans and a lot of details. They use particular ideas that other teams don’t have. They are good for groups and track lots of numbers. Bigger teams should try Sprout Social or SEMrush. They pay attention to customers and make it easy to share. They keep things simple for people because they do most of the work. People won’t get confused even in a large group.
The Final Word
The best choice isn’t the same for everyone. This is good but annoying. It means that people need to research the options to make the best choice. Remember the goals and plans for the new year. This will help make the best decision. Each system has something unique to offer. Managers and workers need to come as one to decide. It’s a team project! Remember the field that the company works in. Maybe it is formal or perhaps it is creative. Maybe teenagers like it, or maybe adults do. What tools does the business need? Calendars are useful, and so are keywords. Data matters, and so does saving time. Can the company spend a lot of money? Or does it need something cheaper? This is a lot to remember, but it isn’t a race. Start with this list and use it to guide the decision. Good luck finding the perfect fit!
Comments