LGBT Survey Report 2024

VOICE of LGBTQ+

Pride Month: Entertainment Industry’s Role in LGBTQ+ Inclusivity

Pride Month, a time dedicated to celebrating the achievements and struggles of the LGBTQ+ community, holds a special place in the hearts of millions worldwide. As we delve into the LGBTQ+ Survey Report 2024, we explore how the entertainment industry plays a pivotal role in fostering inclusivity and support during Pride Month celebrations.

Through an in-depth analysis of the survey data, we uncover valuable insights into the perspectives of the LGBTQ+ community and its allies. From demographic breakdowns to respondents’ views on LGBTQ+ representation, we examine the impact of media representation on younger generations, explore ways to celebrate Pride Month, highlight recommended LGBTQ+ films and series, address mental health concerns, and look ahead to the desires for future LGBTQ+ characters and storylines.

Our Top 12 Survey Findings

1. 40.33% of respondents identify social media as the top platform for LGBTQ+ awareness.
2. 30.97% of survey respondents advocate incorporating LGBTQ+ mental health storylines in media to raise awareness.
3. 32.57% endorse ‘Orange is the New Black‘ as the ideal Pride Month series.
4. 31.74% choose ‘Love, Simon’ as their favorite Pride Month film.
5. 33.63% favor the French film ‘Blue is the Warmest Color’ as their top non-English selection.
6. 83.87% believe LGBTQ+ youth media representation best combats stereotypes.
7. 22.45% consider ‘legal protection‘ key for LGBTQ+ inclusivity.
8. 20.62% emphasize the pivotal role of LGBTQ+ organizations in fighting for rights because they play a crucial battle against the court, government, and society for their rights.
9. 40.95% eagerly anticipate the next season of ‘Sex Education.’
10. 47.11% wish for more media representation of bisexuals.
11. 81.89% assert the need for universal support of LGBTQ+ representation in media.
12. 92.09% acknowledge misconceptions about non-monosexual identities.

Demographic Insights

The survey collected responses from 4,797 participants across ten countries, explicitly targeting LGBTQ+ individuals. Out of the total respondents, 1,353 identified as LGBTQ+, providing valuable insights into their perspectives on LGBTQ+ representation in the entertainment industry.

Note:

The top 10 countries are the US, UK, Canada, India, Germany, Spain, Australia, Mexico, Brazil, and Chile. This data was taken from the latest survey report on the LGBT worldwide population by Statistics.

This survey summarizes all responses collected from all ten countries, especially from lgbt individuals.

In Germany, 45.6% of the surveyed individuals identified as LGBTQ+, while in Australia, the percentage was 21.65%.

Additionally, in the other surveyed countries, the percentage of LGBTQ+ respondents was as follows: 35.9% in Brazil, 30.03% in Canada, 28.40% in Chile, 40.30% in India, 33.33% in Mexico, 40.52% in Spain, 29.27% in Great Britain, and 24.57% in the United States.

Age Distribution, Device Type, and Gender

The survey captured responses from individuals across different age groups, providing insights into diverse perspectives based on generational contexts. Age ranges included 18-29 (30.70%), 30-44 (41.09%), and 45-60 (28.21%).

Device usage revealed a preference for iOS Phones and Tablets (50.47%) and Android Phones and Tablets (41.23%). Windows Desktops and Laptops represented 6.23%, and MacOS Desktops and Laptops accounted for 1.77%.

Gender distribution showed male respondents at 37.02% and female respondents at 62.80%. Non-binary and prefer not to answer options were not represented. These insights contribute to a comprehensive understanding of age, device usage, and gender representation among respondents.

Results from Our Survey

Preferences for Celebrating the LGBTQ+ Community during Pride Month

In response to the question, “How should the entertainment industry celebrate the LGBTQ+ community during Pride Month?” the survey revealed the following key findings:

• Most respondents across countries expressed a strong desire for increased representation by including LGBTQ+ characters and storylines in entertainment media. The percentages varied among countries, ranging from 61.39% in Australia to 77.78% in Germany.
• Many participants emphasized the importance of Pride-themed events featuring LGBTQ+ artists. The percentages for this preference ranged from 36.11% in Brazil to 57.41% in Germany.
• Many respondents highlighted the value of partnerships between the entertainment industry and LGBTQ+ organizations for raising awareness and supporting fundraising efforts. The percentage of support for this approach ranged from 38.89% in Brazil to 61.47% in Canada.
• Respondents also recognized the significance of promoting allyship and inclusion not only within the LGBTQ+ community but also across all communities. The percentages for this preference varied, with the highest support in Great Britain at 45.1% and the lowest in Chile at 19.05%.
• Many participants emphasized the importance of supporting educational initiatives focused on LGBTQ+ issues. The percentages for this preference ranged from 16.67% in Germany to 64.36% in Australia.

These survey findings shed light on the diverse preferences regarding celebrating the LGBTQ+ community during Pride Month within the entertainment industry. The data indicates a strong demand for increased representation of LGBTQ+ characters and storylines, reflecting a desire for more authentic and inclusive portrayals in media. This finding suggests that individuals value the power of storytelling in promoting understanding and acceptance of diverse sexual orientations and gender identities.

Social Media Content Plays a Crucial Role in Spreading Awareness about LGBTQ+ People

The survey asked respondents to identify the entertainment option they believed helped the most in spreading awareness about LGBTQ+ people. The results indicate that social media content emerged as the most influential platform across multiple countries, with varying response percentages.

• Social media content garnered significant support in Canada (44.04%), Great Britain (49.3%), Spain (32.56%), the United States (38.98%), and several other countries.

This finding highlights the power of social media platforms to disseminate information, promote inclusivity, and raise awareness about LGBTQ+ issues.

The prominence of social media content as a critical entertainment option for spreading awareness about LGBTQ+ people suggests the need for continued investment in digital platforms and strategies by the entertainment industry, LGBTQ+ organizations, and content creators. By harnessing the power of social media, these stakeholders can effectively educate, advocate, and celebrate LGBTQ+ experiences, contributing to a more inclusive and accepting society.

Incorporating LGBTQ+ mental health storylines in media and collaborating with health organizations can significantly boost awareness of LGBTQ+ mental health issues.

Approximately 37% of participants expressed their preference for incorporating LGBTQ+ mental health storylines in TV shows and films as an effective method for raising awareness about LGBTQ+ mental health during Pride Month. This finding underscores the potential impact of media representation in fostering understanding and addressing mental health challenges within the LGBTQ+ community.

By incorporating LGBTQ+ mental health storylines, the entertainment industry can provide authentic and relatable narratives that shed light on the unique experiences and struggles faced by individuals in the community. Such portrayals have the power to promote empathy, reduce stigma, and encourage open conversations about mental health.

“Sex Education” is the most desired LGBTQ+ series for the next season among survey respondents.

In our survey, participants were asked to choose which LGBTQ+ series they wanted to see in the next season. The results revealed exciting insights into the preferences of the individuals surveyed across different countries.

• Among the options provided, “Sex Education” emerged as the clear favorite, with most respondents expressing their desire for its continuation.
• This series garnered an impressive response rate, with 58.42% of all participants selecting it as their top choice.

This strong preference for “Sex Education” suggests its widespread popularity and appeal within the LGBTQ+ community.

LGBTQ+ Representation in Children’s and Young Adult Entertainment Educates, Supports, and Challenges Stereotypes

The findings from our survey shed light on the impact of LGBTQ+ representation in children’s and young adult’s entertainment. An overwhelming majority of respondents from various countries acknowledged that such representation plays a crucial role in educating, supporting, and challenging stereotypes.

• In the survey, 86.14% of Australian participants, 80.56% of Brazilian participants, 84.4% of Canadian participants, 80.95% of Chilean participants, 83.33% of German participants, 95.1% of Indian participants, 81.47% of participants from Great Britain, 90.32% of Mexican participants, 79.07% of Spanish participants, and 82.86% of participants from the United States responded positively, stating that LGBTQ+ representation in children’s and young adult’s entertainment does educate, support, and challenge stereotypes.

These high percentages indicate a strong consensus among respondents from diverse cultural backgrounds that LGBTQ+ representation positively impacts children and young adults. This suggests that portraying LGBTQ+ characters and storylines in media targeted at younger audiences is beneficial, both in terms of education and dispelling harmful stereotypes.

“Orange is the New Black” (Series) and “Love, Simon” (Movie) are the Most recommended English LGBTQ+ films and series for Pride Month.

The survey respondents were asked to share their favorite English LGBTQ+ films and series to recommend for Pride Month. The key findings from the survey are as follows (in order of prominent choices):

• Orange is the New Black (Series): Highly recommended by respondents from Australia, Brazil, Canada, Chile, Germany, India, Great Britain, Mexico, Spain, and the United States, with responses ranging from 24.51% to 47.52%.
• Love, Simon (Film): Garnered positive feedback from respondents in Australia, Brazil, Canada, Chile, India, Great Britain, Mexico, Spain, and the United States, with response percentages ranging from 18.52% to 47.22%.
• RuPaul’s Drag Race (Series): Favored by respondents from Australia, Canada, Germany, India, Great Britain, Mexico, Spain, and the United States, with response percentages ranging from 11.63% to 38.11%.
• Queer Eye (Series): Gained popularity among respondents from Australia, Canada, Germany, India, Great Britain, Mexico, Spain, and the United States, with response percentages ranging from 13.89% to 37.61%.
• Brokeback Mountain (Film): A popular choice among respondents from Australia, Germany, and India, with response percentages ranging from 23.76% to 51.85%.
• Call Me by Your Name (Film): Received significant recognition from respondents in Brazil, Canada, Germany, India, Great Britain, Mexico, Spain, and the United States, with response percentages ranging from 18.88% to 48.15%.
• Moonlight (Film): It was well-received by respondents in Germany, India, Great Britain, Spain, and the United States, with response percentages ranging from 16.67% to 43.14%.
• Carol (Film): Notable support from respondents in Brazil, Germany, India, Great Britain, and the United States, with response percentages ranging from 9.44% to 33.33%.
• Pose (Series): Received notable recognition from respondents in Germany, India, Great Britain, Mexico, Spain, and the United States, with response percentages ranging from 8.39% to 22.22%.
• Sense8 (Series): Favored by respondents in Australia, Brazil, Canada, Germany, India, Great Britain, Mexico, Spain, and the United States, with response percentages ranging from 4.76% to 19.44%.

Apart from this list, the audience also added ‘Heartstopper’ and ‘YoungRoyals’ as newcomers and interesting series to watch during Pride month.

The survey responses reveal various favorite English LGBTQ+ films and series to recommend for Pride Month. It’s important to note that the popularity of specific options varies across different countries, reflecting cultural preferences and exposure to particular media.

Films like Brokeback Mountain, Call Me by Your Name, Moonlight, Carol, and Love, Simon have resonated with respondents worldwide, showcasing their enduring appeal and impact in portraying LGBTQ+ narratives. These films often explore identity, love, and acceptance themes, contributing to the broader conversation surrounding LGBTQ+ representation in media.

Blue is the Warmest Color and A Fantastic Woman are the most recommended Non-English LGBTQ+ films for Pride Month.

Through an extensive survey investigating international preferences for non-English LGBTQ+ films, we obtained valuable insights from participants across the globe. Here are the key findings from the survey, highlighting the top five most recommended films and providing context and analysis to understand their significance during Pride Month:

• “Blue is the Warmest Color”: This French film released in 2013 emerged as the most recommended non-English LGBTQ+ film, captivating audiences worldwide. With endorsements from Germany (57.41%), the United States (43.90%), Great Britain (38.23%), India (22.38%), and more.
• “A Fantastic Woman”: Released in 2017, this Chilean film garnered significant support from Brazil (45.10%), Great Britain (37.32%), Canada (30.88%), India (26.99%), and various other countries.
• “Portrait of a Lady on Fire”: France’s 2019 cinematic masterpiece made a profound impact, receiving recommendations from Canada (40.20%), Australia (39.35%), Great Britain (30.56%), India (29.67%), and more.
• “God’s Own Country”: The 2017 British film made a lasting impression, earning recommendations from Mexico (34.31%), Germany (23.79%), Great Britain (22.52%), India (19.84%), and several other countries.
• “The Handmaiden”: South Korea’s 2016 film enchanted audiences worldwide, receiving recommendations from Great Britain (29.36%), Canada (26.35%), Brazil (21.63%), India (15.93%), and more.

These five non-English LGBTQ+ films reflect the diversity and universal appeal of LGBTQ+ storytelling from different cultures. Films like “Blue is the Warmest Color,” “A Fantastic Woman,” “Portrait of a Lady on Fire,” “God’s Own Country,” and “The Handmaiden” have resonated with audiences worldwide, transcending language barriers.

Bisexual and transgender characters are the most desired LGBTQ+ representations in the media, according to survey respondents from various countries.

The survey’s questions aimed to gather insights into the types of LGBTQ+ characters or storylines that respondents would like to see more of in the media. The findings revealed a strong preference for bisexual and transgender characters, as indicated by the highest response percentages across multiple countries.

• Bisexual characters emerged as the most desired representation, with an average response rate of 42.75% across all countries.

This finding highlights the growing demand for media portrayals that authentically explore bisexuality.

• Transgender characters also garnered significant interest, with an average response rate of 36.72% across all countries.

This finding underscores the need for increased visibility and nuanced portrayals of transgender individuals in the media. It reflects a desire for narratives that explore transgender experiences, challenges, and triumphs, fostering greater understanding and acceptance among audiences.

Legal protection is the most significant factor contributing to the inclusivity of the LGBTQ+ community.

In our survey, participants were asked to identify which factors they believed had the most significant impact on the inclusivity of the LGBTQ+ community. The options provided ranged from legal protection and government support to the entertainment industry, inclusive education, LGBTQ+ organizations, workplace diversity, non-LGBTQ+ allyship, social media spaces, pride events, and an open-ended “Other” category for participants to specify additional factors.

Upon analyzing the responses from participants across different countries, it becomes evident that legal protection emerged as the most influential factor, with a response percentage of 25.61%. This finding highlights the significance of legal frameworks and policies in promoting inclusivity and safeguarding the rights of LGBTQ+ individuals.

The high percentage of participants selecting legal protection as the primary contributor to inclusivity implies that legal reforms and protections play a crucial role in ensuring the well-being and rights of the LGBTQ+ community.

LGBTQ+ Representation in Media Positively Impacts Younger Generations

The findings from our survey reveal the significant impact of LGBTQ+ representation in media on younger generations. Respondents from various countries overwhelmingly recognized that such representation provides role models and a sense of belonging for LGBTQ+ youth, educates and promotes understanding among non-LGBTQ+ youth, reduces feelings of isolation and self-doubt, normalizes diverse sexual orientations and gender identities, encourages open conversations about LGBTQ+ issues and experiences, and sparks critical thinking while challenging societal norms.

The survey results indicate that most participants acknowledged the positive effects of LGBTQ+ representation in media on younger generations.

• In Australia, 67.33% of respondents agreed it provides role models and a sense of belonging for LGBTQ+ youth.
• Similarly, in Brazil, 36.11% of participants expressed the same sentiment.
• In Canada, the percentage increased to 71.56%, while in Chile, it stood at 14.29%. German respondents agreed at a rate of 62.96%, while in India, it was 67.65%.
• In Great Britain, 62.94% of participants recognized the provision of role models and a sense of belonging. The percentages were 22.58% in Mexico, 41.86% in Spain, and 52.54% in the United States.

Furthermore, the survey revealed that LGBTQ+ representation in media also has a substantial impact on non-LGBTQ+ youth. Across multiple countries, respondents highlighted that it educates and promotes understanding among this demographic. The percentages varied, with Australia at 73.27%, Brazil at 55.56%, Canada at 63.3%, Chile at 33.33%, Germany at 38.89%, India at 60.78%, Great Britain at 61.89%, Mexico at 54.84%, Spain at 48.84%, and the United States at 58.00%.

Most respondents advocate for public support for LGBTQ+ representation in entertainment content.

Our survey asked participants about their views on supporting LGBTQ+ representation in entertainment.

• The results reveal that most respondents, averaging around 84% across all countries, expressed the importance of actively backing LGBTQ+ representation.

These findings reflect a growing awareness and advocacy for LGBTQ+ representation in entertainment. Respondents’ support for active measures underscores the desire for more inclusive and authentic storytelling.

Collaborating with LGBTQ+ artists is seen as a significant way for music and performance art to contribute to the celebration of Pride Month.

The survey respondents across all countries consistently emphasized the importance of collaboration with LGBTQ+ artists in contributing to the celebration of Pride Month.

• A majority of participants from Australia (60.61%), Brazil (41.67%), Canada (63.89%), Chile (60.0%), Germany (46.3%), India (39.22%), Great Britain (45.77%), Mexico (32.26%), Spain (40.48%), and the United States (50.71%) expressed their desire to see more collaborations between artists and the LGBTQ+ community.

This finding holds significant implications for the music and performance art industries during Pride Month. Collaborating with LGBTQ+ artists allows diverse perspectives, experiences, and talents to be showcased and celebrated. It not only provides a platform for LGBTQ+ artists to express themselves authentically but also helps to amplify their voices within the industry.

A majority of respondents believe there are misconceptions surrounding bisexuality, pansexuality, and other non-monosexual identities, and they see potential for the entertainment industry to help address these misconceptions.

In the survey conducted across ten countries, around 92% of participants acknowledged the presence of misconceptions regarding bisexuality, pansexuality, and other non-monosexual identities. Additionally, approximately 54% of respondents believed that the entertainment industry could play a role in dispelling these misconceptions.

The recognition of misconceptions surrounding non-monosexual identities suggests a need for increased understanding and awareness. Bisexuality and pansexuality, in particular, often face stereotypes and misunderstandings that can lead to the marginalization of individuals identifying with these orientations.

The respondents’ optimism about the entertainment industry’s potential impact reflects the influential role of media and popular culture in shaping societal attitudes. By providing accurate and diverse portrayals of bisexuality, pansexuality, and other non-monosexual identities, the industry has the opportunity to challenge stereotypes and promote acceptance.

Conclusion

The survey findings highlight the significance of LGBTQ+ representation and inclusivity in the entertainment industry, especially during Pride Month. Incorporating LGBTQ+ mental health storylines in TV shows and films emerged as a favored approach, demonstrating the potential for media to raise awareness and promote understanding of mental health challenges within the LGBTQ+ community. Collaborating with mental health organizations, featuring experts in interviews or discussions, hosting virtual events, and creating LGBTQ+ mental health-focused content on social media platforms were supported.

To celebrate Pride Month, we encourage you to explore recommended films and series and support LGBTQ+ content creators. By actively engaging with LGBTQ+ stories and amplifying diverse voices, we contribute to a more inclusive and accepting society.

Adam Smith

Adam has more than 20 years’ experience in IT in the area of development and product promotion. He has launched more than 10 brands across a broad range, including branding features, social media tools, and e-commerce projects. Faith in the power of social media has inspired him to create a unified resource to aid individuals and companies with their product promotion, community management, and brand awareness.